The boybander has stripped down to his boxers to model Buffalo Jeans' new underwear range, and he's pretty good at the whole modelling lark, huh?
Max - who is dating Nina Agdal - does his best smouldering glare into the distance, as he poses half-naked in a leather chair in the middle of a New York forest (as you do).
"Buffalo, it’s got a really rock and roll vibe to it," Max enthused about the shots. "It’s very cool and laid back looking."
"I feel great in my Buffalo Jeans. I think I am going to wear them in every performance from now on for the rest of my singing days…I might even wear these to bed."
Not sure what Nina will have to say about that…