Leica M Designed By Jony Ive Sells For $1.8M At RED Auction

A unique Leica camera designed by Apple's Jony Ive has sold for more than $1.8 million at a charity auction.

The stunning Leica M camera, which was also co-designed by Marc Newsom, was a one-off piece made to benefit the (RED) campaign to fight HIV and Aids in Africa.

The magnesium die-cast camera had an estimated list price of $500,000 to $750,000 but eventually sold for more than twice as much as the upper estimate.

Other lots sold at the auction included a one-off red Mac Pro, which sold for just under $1,000,000 despite having a list price of just $40-60,000.

Vanity Fair reports that the auction was attended by Apple CEO Tim, Cook, as well as many celebrities and tech industry figures.

In total the auction raised around $26 million, after the Bill and Melinda Gates Foundation agreed to match ever dollar pledged in the sale.