As well as hang a fantastic name, a new app can make your Instagram snaps edible.
For the sum of £12 Boomf will send you a box of nine marshmallows, each one adorned with one of your trendiest pictures.
All you have to do is log into the app with Instagram, choose nine photos and Boomf will deliver.
There are a couple of provisos - the quality "isn’t Retina Display", dark pictures don't turn out to well and you can only get vanilla flavour.
But they do taste "exactly like marshmallows" which is reassuring.
And why "Boomf"?
"Boomf is the sound of the mallows landing on your doormat."
We'll accept that...