EA has been forced to apologise after fans were disappointed with its '"terrible" NBA Live 14 video game.
The video game giant resurrected the NBA Live series this year to coincide with the launch of the Xbox One and PS4 next-generation consoles.
But the game has been widely panned, receiving a Metascore of just 46%, making it one of the poorest-received video games of the season.
In one particularly brutal review, Gamespot said the game's players are animated to appear as "mannequins who have been given one night to step down from their plastic pedestals to play basketball". Ouch.
Now EA has been forced to apologise, promising fans that next-year's game will be up to a higher standard.
Exec producer Sean O'Brien said in the post: "I'm not going to lie; it's been a rough week. As you can imagine, this isn't exactly the NBA LIVE comeback story we were hoping for this year.
"We hear loud and clear that some of you are disappointed in various aspects of NBA LIVE 14, and I'm sorry if the game doesn't live up to your expectations. Looking at your feedback, we have laid out a plan to make NBA LIVE 14 a better game as quickly as we can."
O'Brien goes on to say that his team is working to improve the game, and will make "drastic and immediate improvements" to the graphics and animations.
"You will notice in the coming weeks and months that the game's visuals and animation will improve significantly."
"Let me wrap up with this; for those of you who have supported us throughout this development cycle and continue to have our backs now, thank you. We've got a lot of work to do; I've got a lot of work to do. It started 12 months ago, and continues until we build this franchise bigger and better than it ever was. This is just the first chapter in the NBA LIVE comeback story."
Meanwhile the game's main competitor, NBA 2K14, has a Metacritic score of 86%.