20/12/2013 11:25 GMT | Updated 22/05/2015 10:12 BST

Watch: Inside Lily Cole's New Business, Impossible

Acting Disruptive is a new video series that goes behind-the-scenes at start-up companies and businesses with famous faces behind them.

This week, the spotlight's on Lily Cole. The model recently set up Impossible, a social network site centred around gift exchange. Watch below to find out more about the business from Lily herself: