You'd have thought with all money behind it the chaps behind Formula E could have chosen a more glamorous venue to show off Renault's new racer.
But as it is, the Spark-Renault SRT_01E made it's debut in a rather cramped parking lot outside CES 2014, Las Vegas.
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Driven by Brazilian Lucas di Grassi, the car can break 150 mph and generates the electronic equivalent of 270 HP.
It's an eclectic beast - the motor, gearbox and electronics were designed by McLaren, the tires by Michelen and the chassis by Dallara.