15/01/2014 06:13 GMT | Updated 23/01/2014 18:56 GMT

'Devil Baby' Prank Scares The Hell Out Of New Yorkers (VIDEO)

Understandably. Because if we came across this little critter, we think we'd scream our heads off too.

The prank was pulled by New York viral marketing agency Thinkmodo to promote the forthcoming movie 'Devil's Due'.

And put it this way: we think the marketing stunt has worked.

(Via Most Watched Today)