One Direction may not have taken home all of the gongs at the Brit Awards on Wednesday but they were the winners on social media - by a mile.
The biggest boy band in the world right now utilised their millions of fans to see them crowned Best Video winner in the first ever Twitter vote.
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It also meant the boys received the highest volume of social conversation on the night, securing over 1.2 million mentions as a result of their Brits appearance and two wins.
See how the other acts such as Arctic Monkeys and Beyonce fared in the infographic below...
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