Would it really have been that difficult to smarten up a bit, lads?
Harry arrives at the launch
Harry did his best Keith Richards impression, sporting a bandana which looks as if it will need to be surgically detached from his locks, while Liam shoved a beanie on.
We know 1D are really busy filming music videos and generally taking over the world, but come on guys, Lou is a hairdresser - you could have at least run a brush through your barnets.
Thankfully the 1D pair were joined by Liam’s girlfriend Sophia Smith who was absolutely stunning in a long, camel coat.
Liam strikes a pose with girlfriend Sophia
Meanwhile across London, bandmate Niall Horan was busy rubbing shoulders with royalty at Buckingham Palace, where he was suitably dapper and dressed for the occasion.
Harry joins Lou Teasdale and Ed Sheeran at the Ace Hotel in Shoreditch
After enjoying a few well-earned weeks off, 1D have been pretty busy lately and began shooting a new music video in Somerset earlier this week.
The lads are currently preparing for their upcoming stadium tour of the UK and US.