It might look like an alien, or a particularly depressed blobfish, but this could actually be the future of food packaging.
Created by London-based industrial design students Rodrigo García González, Pierre Paslier, and Guillaume Couche, the Ooho is an entirely edible membrane packaging alternative, made from algae and calcium chloride.
The idea is to hold water inside the gelatinous skin, and drink it in 'bites', thus cutting down on packaging waste. Labels can be placed in between the lawyers of algae without affecting the water, and it can even be made at home via "cook it yourself" kits.
It doesn't take a genius to spot that there are obvious flaws (mostly obviously its apparent tendency to leak).