The iPhone still has one trump card up its sleeve: the App Store. Or, rather, the stuff stored inside it.
Apps are still the fundamental core of the iPhone experience, and there are new and amazing ideas popping up inside it all the time.
We've pulled together details of our favourite new apps in the video above so you can go directly to the best new ideas around.
From a keychain gadget that keeps your smartphone at full charge to a device that is like Fitbit for your car, tech expert Rich Demuro shares four new apps you need to know about.
Take a look above.