Despite all of the modern advances that have made plane travel affordable, comfortable and - let's face it - technically possible, there's still thing virtually no plane ticket can guarantee: privacy.
Now a pair of designers think they have the solution - a massive stretchy 'rubber band'.
The idea behind the B-Tourist is to use a simple piece of fabric wrapped around your headrest to create a privacy curtain, headrest and private cinema all in one.
The dignity-free device wraps around the passenger in front's headrest, and the back of the wearer's chair. It has a pair of plastic rings which let you choose whether it functions as a closed curtain or a relatively open rest for the head.
Designers Idan Noyberg and Gal Bulka say the concept would make travel more enjoyable and comfortable - though possibly not for the person sitting next to your impassable fabric slingshot who needs to get to the loo.