We've already gone into some detail about why we think -- while nobody wins E3, obviously -- Nintendo did actually win it anyway.
Now let's go to the picture evidence.
Nintendo posted these pictures this week showing what happened when it invited some kids to meet Mario, and chief games genius Shigeru Miyamoto.
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The joy on their faces illustrates more effectively than we ever could the difference between the companies who spent E3 introducing Games With Guns, and Nintendo, who spent it introducing Games With Squid And Yarn And Stuff.