Joining Lily Allen and Piers Morgan in the celebrity birth club this week, Big Brother presenter Emma Willis and husband, Busted singer Matt have welcomed their second baby.
Emma gave birth to a son on Friday, and the couple have joined the bizarre baby names club, naming their new arrival, Ace Billy.
The couple already have a two-year-old daughter, called a more traditional, Isabelle.
Matt tweeted the news earlier, with a nod to the grief the couple are probably going to get over their name choice:
"I have a son and his name is Ace! Went for Billy [as his middle name] so if he wants to be like a f**king banker or something he can use that instead!"
Congratulations Matt and Emma!
What you do make of the name, Ace?