West Ham United are the latest club to suffer a backlash after revealing a design for their new club crest.
The club launched an online poll to seek supporter feeling on the proposed design of an updated crest, which would be used from the 2016-17 season.
Seventy-seven per cent of respondents are in favour of updating the club crest however the reaction on Twitter has been overwhelmingly negative.
The new crest would coincide with the club's move from Upton Park to the Olympic Stadium in Stratford.
However, the proposed design has been derided by supporters angered by the inclusion of "London" on it below the two irons.
The iconic Boleyn Castle, a symbolic feature on the badge for decades, has been discarded in favour of a "bolder, cleaner and more vibrant crest".
— James Jones (@jj2388) July 10, 2014
Surprised that new West Ham crest hasn't got '1966 World Cup Winners on it'— Carc M (@CMoyte) July 10, 2014
#AskAaron can you tell the owners than the new crest is awful, thanks - All West Ham fans.— Michael Oliver. (@moliver123) July 10, 2014
New West Ham crest revealed. I like the simplicity and general idea but type face, colours, gradients are really bad. Looks like a knock-off— James Cox (@james_coxNQE) July 10, 2014
Don't hope that new West Ham crest gets a lot of votes!! #dislikeit— Kevin (@Kevin_991) July 9, 2014
Potential new West Ham crest is a joke. 'London' ffs. Digital shading smh. pic.twitter.com/1Rvm2pYCpD"— Yids (@Yids) July 9, 2014
That new West Ham crest is absolutely terrible— Jonpaul (@JonpaulSafc) July 9, 2014