Airbnb has unveiled a brand new logo for its home renting service and well, just take a look for yourself. While we're not sure exactly what it is, it's almost certainly something to do with genitals.
Called 'Bélo', the logo has been designed to convey a sense of 'belonging'. However it's clear that the only sense that anyone has got from Twitter is that of nostalgia, at the inside of their old school planners.
On Twitter seemingly everyone has conveyed their views on the logo, with journalists and consumers alike giving their views:
Airbnb logo is literally an asshat pic.twitter.com/7KjWLGbeMX— Tom Warren (@tomwarren) July 16, 2014
The new Airbnb logo is like the FedEx logo, except the hidden arrow is a penis and not hidden pic.twitter.com/OgnwZ8WxQi— Neetzan Zimmerman (@neetzan) July 16, 2014
Despite the criticism it has been receiving, Airbnb is now reportedly worth over $10bn making it, technically, the 4th largest hotel chain in America.