The budget smartphone has, it's fair to say, changed beyond recognition over the last two years. With smartphones like the Samsung Galaxy Ace, the Nexus 5 and the Moto G showing that you don't need to take out a mortgage to own the latest technology.
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Add to that the fact that SIM-only deals are now outstripping contracts in terms of value for money it's starting to make more financial sense to buy a phone up front and then just have the SIM separate.
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So what phones can you get for under £300? Well thankfully there's a long list, and they're all brilliant with some even besting the likes of Samsung's Galaxy S5 and the HTC One M8.
With smartphones like the Nokia Lumia 630 and the Huawei P6, there's huge variety in the pick of the bunch so whether you're after the world's slimmest phone, with the Huawei or the chance to try out Cortana before anyone else with the Lumia 630 there's something for everyone.