22/07/2014 13:41 BST | Updated 20/05/2015 10:12 BST

Rice Krinkles Cereal Ad Is The Scariest Thing You'll See All Day

If, like us, you have a massive phobia of clowns then look away now. This Rice Krinkles kids cereal ad from the 1960s is guaranteed to you nightmares. Not even kidding.

Seriously, could this be more terrifying? It's the big beady eyes, the balding head, the no-brows and that scary smirk. Not to mention the fact that this guy literally jumps out from a rooster's pen yelling that he's hungry. Hungry for children?

"It's so good I crinkle every time I eat it," says Krinkle the clown. We don't care how good that sugary, honey-coated rice cereal looked (hard to tell being in black and white) - we're sticking with our never trust a clown rule. We wouldn't take anything from this creep.

Thank god Kellogg's Rice Krispies brought us Snap, Crackle and Pop because, really, what child would have slept again after seeing this on the television?

The ad was uploaded to YouTube last month and has already ranked up 2,232,124 views. It's the kind of thing you'd only ever watch once - but share with your clown-fearing friends too. If you had to sit through it, they do.

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