The singer took to Twitter to discuss his interesting new ideas with his fans, where he admitted that there is “stigma” attached to his name.
“How would the fans feel if the next record was released under the name "Arthur" and james was dropped going forward as I'm a new character?,” he wrote on Twitter, before explaining the whole idea…
Id like to start over.— James Arthur (@JamesArthur23) July 25, 2014
This will be my artist name and stage name.. Of course you guys know I'm james in real life 😀— James Arthur (@JamesArthur23) July 25, 2014
There's stigma attached to the name james Arthur that im ashamed of.. They can throw dirt at a triangle with Arthur beside it all day long— James Arthur (@JamesArthur23) July 25, 2014
According to The Sun, James then tested out Gloria and changed his Twitter handle to the new name.
He has obviously had a change of heart though, as now - on Twitter anyway - he’s back to being James Arthur.
Since winning the ‘X Factor’, thing haven’t exactly gone smoothly for the Middlesbrough-born singer and in May, he parted ways from Syco Records.
We can’t help but think maybe there are other approaches James could take to restore his reputation.
Perhaps some charity work? Or maybe a few weeks off to reflect and rethink things?