It's one of the most natural acts in the world, yet breastfeeding in public continues to attract negative attention with stories of breastfeeding mums being shamed or even asked to leave shops or cafés simply for feeding their baby.
Even while paediatricians and parenting experts continue to extol the benefits of breastfeeding, some sections of society still seem unwilling to accept the sight of mums feeding their babies.
One Texas-based mum's battle against the stigma surrounding breastfeeding in public has sparked an international movement to celebrate the beauty of breastfeeding and support mums who choose to breastfeed.
Leilani Roberts is a professional photographer who specialises in birth and newborns. In the run-up to this week's World Breastfeeding Week, she launched a Public Breastfeeding Awareness Project and invited photographers to share their own pictures of breastfeeding mums.
Roberts' project has now snowballed into an international sensation. Using the hashtag #PBAP2014, amateur and professional photographers from around the world have contributed their own shots, adding their support to the message that public breastfeeding shouldn't be a cause for shame.