14/08/2014 12:58 BST | Updated 20/05/2015 06:12 BST

Barbie Gets An Edgy Makeover For London Fashion Week


She's always been the most fashionable doll in town, but now Barbie has been given an edgy makeover just in time for London Fashion Week.

Designer Sadie Williams has created a range of 'tomboy princesses' which takes the world's most famous doll away from her ultra-feminine look, dressing her in figure-hugging Hervé Léger, a shimmering white and nude get-up by Zuhair Murad and a striking gown by Roksanda Ilincic.

Sadie, a fashion textiles graduate, has created five special edition £120 dolls in time for fashion week.

She said: "I wanted to create a Barbie gang of ultra princessy tomboys. I've always been a bit of a tomboy, and at the same time I love dressing up. I wanted my Barbies to encapsulate these playful elements by creating special shimmering gowns, each a one-off featuring my hand worked textiles."

Each outfit features a mix-up of hand-collaged prints which reference vintage sports clothing, graphic Amish quilts, and abstract shapes seen in the work of Frank Stella.

With an MA in Textiles For Fashion, Williams specialises in using a heat press to bond fabrics in multi-layers, which gives these bespoke gowns their bold silhouette. Her innovation has won her many fans, including Marc Jacobs and Katie Hillier.

A spokesperson for Selfridges said: "Our exclusive launches with Barbie continue to be a huge source of excitement for us - but this one is especially close to our hearts.

"We've followed Sadie's work closely since her MA graduate show, and she was one of the real stars of this year's Bright Young Things programme; it's rare to come across a young designer with such a confident and distinctive style that retains real finesse.

"It's wonderful to be able to continue to nurture that relationship and add Sadie's sparkle to The Toy Shop."