When you're in the midst of cracking America, we understand that a bit of sartorial experimentation is required to whip up excitement to complement your musical talents. But this isn't quite what we had in mind.
Step forward Cher Lloyd, she of X Factor fame and currently riding the crest of a popularity wave Stateside. While we high five such success in the land of opportunity, we can't help but ponder the singer's latest outfit choice.
For a concert in Philly, the 20-year-old Brit opted for rather below-par stage gear - a far cry from her funky red-carpet ensembles and cool video combos. Jungle-print hotpants, complete with natty gold belt, a skimpy black jersey top and a pair of clumpy over-the-knee boots (which she's worn three times in as many days) just doesn't cut the mustard when it comes to commanding the US stage. Especially when you're competing with the likes of Beyonce, Katy Perry and Rihanna.
Cher - remember Cheryl Cole's dismal X Factor USA outfits? That's all we're saying, girl.
Speaking of Cheryl, shall we take a trip down fashion memory lane? Go on, you know you want to.