Step aside flower beards, now there's a new male grooming trend sweeping social media: the #chesthairbikini.
In case the words 'chest hair' + 'bikini' don't quite spell it out for you, the trend involves manscaping your chest hair - through waxing, plucking or shaving - to resemble the shape of a bikini.
While the social media phenomenon may have started a few years ago - the first posts date back to 2012 - it is now starting to pick up pace again. After all, summer is here and who could blame these men for wanting to look fabulous?
Just careful about those tan lines, fellas.