Hollywood star Alicia Silverstone has launched an online breast milk-sharing service aimed at vegan mothers who struggle to produce enough milk for their babies.
The 36-year-old mother-of-one says on her blog that through Kind Mama Milk Share, mothers can rest assured that the breast milk they're using comes from someone who has made the same 'lifestyle choices' that they have.
On the website, the Clueless actress explains that she thought of the idea when her vegan friend, who had just had breast reduction surgery, had a hard time producing milk to breastfeed her newborn.
"She tried reaching out in her community for donor milk," she wrote. "But it was almost impossible to figure out what kind of lifestyle choices the donors had made.
"And after all that hard work keeping herself vibrant and healthy, she felt she had a right to demand better for her baby."
Alicia, who has a one-year-old son named Bear Blu with her husband, Christopher Jarecki, has encouraged vegan mothers to post on her blog if they have milk to share, or if they are in need of a milk donation.
"Think of all the babies we can help raise together!" she writes.
"Because we are a community of beautiful souls who recognise the importance of food as health, I say we help support those mamas and babies who need a hand during one of the most important times in their lives."
This is not the first online breast milk-sharing initiative. In fact, online milk banks are becoming increasingly popular. However, they have been criticised as potentially risky because a stranger's breast milk can carry bacteria and diseases, including HIV.
Alternatively, some established milk banks do offer vegan breast milk, or vegan mothers can turn to soy formula if they struggle with breastfeeding.
Last May Alicia posted a video of herself chewing her son's food before feeding him mouth to mouth.