14/08/2014 16:44 BST | Updated 20/05/2015 10:12 BST

Dita Von Teese Lives Up To Her Sexy Siren Image As She Launches Bloomingdales Lingerie Collection

Dita Von Teese is known for being a bit of a sexy siren. And she was certainly turning heads when she arrived to launch her new lingerie collection for Bloomingdales at the Century City Shopping Mall in LA.


The burlesque dancer/model/designer was rocking one of her own creations - a lace bra - combined with a dramatic black dress. Dita is all about the drama and effect!

The starlet was working her usual vintage inspired style and combined the floaty dress with a pair of strappy black heels.

For the beauty she went for her signature look - bright red lips, long black eyelashes, thick eyeliner and a fabulous beauty spot.


On the Bloomingdales website Dita explains her love of lingerie started when she worked in an underwear shop!

She said: "From age 15, I worked in a lingerie store. Even then, I wanted to be a lingerie expert! I started collecting vintage lingerie, learning how styles change from decade to decade.

"I have always equated beautiful lingerie with femininity and everyday luxury, rather than seduction."


During the event she posed with models rocking her designs which clearly embody the vintage inspiration she uses for her everyday wardrobe. It's her first collection of underwear to be sold in the US but she does have a line in Australia called Von Follies.

Earlier this week, Dita shared a picture of her on Instagram from when she was just 16 years old - and you would never have guessed it was her!! Writing about the picture she said:

"Found this pic of me sunbathing, age 16. I still love the beach, but these days I prefer to enjoy it with sun protection or by moon-bathing in a black swimsuit paired with diamonds."