14/08/2014 12:38 BST | Updated 22/05/2015 06:12 BST

Duke And Duchess Of Cambridge Set Up Companies To Protect Brand

The Duke and Duchess of Cambridge have set up firms to protect their brand and image.


According to the Daily Mail, the couple has told lawyers to establish companies in each of their names which would allow them to sell officially-endorsed products and take action against anyone selling items that could damage their image.

It's something expected of celebrities pals such as the Beckhams, and Kensington Palace said the firms were likely to remain inactive for the foreseeable future. ​And we can't blame them - these two are hot property after all and they have been constantly in the spotlight since their AMAZING wedding back in 2011.

Duchess Kate's firm is called CE Strathearn - standing for her name Catherine Elizabeth and the Countess of Strathearn title given by the Queen.


Prince William's is called APL Anglesey, likely to stand for his middle names Arthur Philip Louis and the Welsh island where he and Kate lived.

Prince Harry is also in on the action, but his company isn't named after any of his names or titles. His company is Tsessebe - the name of an African antelope.

The pair are said to be searching for a new nanny to take on their tour to Australia and New Zealand. Their current one - 71-year-old Jessie Webb who cared for William when he was a child - is thought to have reached the end of her contract.

Here's more pics of the Duchess...