Fearne Cotton looks stunning modelling her latest collection for online retailer Very. The mum-of-one and bride-to-be took a tour round her local neighbourhood in West London for the shoot which showcased pieces from the new line.
"This shoot was so much fun - we had to run around so much," she said. "It was stop, pose and shoot but I loved it!"
She added: "This is what the collection is about - quirky, trend-led pieces that you can wear anywhere and on the go."
Her latest collection, which includes printed dresses, a statement blue maxi, snake print matching set, jersey tee and leather biker jacket, launched this week with a second drop on the 17th of April.
"Fearne brings her cool, unique sense of style to all her collections to create standout pieces stamped with her signature," said Very's retail director, Jon Owen.
"Her designs are incredibly popular with our customers and we are excited to launch the latest collection."
This drop marks Fearne's thirteenth collection. She has been designing for the brand since 2009 and we doubt it will be her last.
Meanwhile, Fearne - who got engaged to longterm boyfriend Jesse Wood at the end of last year - is busy planning her wedding.
"The bridal magazine thing scares me a slightly," she told Glamour magazine. "There are too many options for things. My brain would explode."
But she has been doing some prep. "I'm absolutely obsessed with Pinterest - I like looking at cool ideas on there.
"Jesse and I went to Tom from McFly's wedding and the speech was like the coolest thing in the world. I think he's had something like 15million Youtube hits on it since, or something insane like that.
"But being there was so emotional so he sort of ruined the groom's speech there for everyone."
LOVE FEARNE? See more from the blonde bombshell in her style file below...