14/08/2014 12:33 BST | Updated 22/05/2015 06:12 BST

Holly Willoughby As You've Never Seen Her Before

So this is what Holly Willoughby looks like when she's not wearing floral print next to her This Morning co-star Phillip Schofield!

Why has TV presenter been given the silver body paint treatment? For an advertising campaign with Oral B, of course.


To promote the toothpaste brand's new Shine campaign, Willoughby was photographed by Rankin in a metallic disguise.

"Oral-B thought of a way to shoot me in a surprising way that you wouldn't expect from a toothpaste brand. It was a great experience to see yourself as you never have before", she told the Daily Mail.

Willoughby added it took "two hours" to get all that paint on. The question is, how on earth did she take it off? There's nothing more annoying than finding strands of silver paint in your hair, days after you thought it was a great idea to spray it on...

Check out Holly's usual show-stopping looks in our style file of the star...