Holly Willoughby is giving maternity style a seriously good rep right now.
The 33-year-old TV presenter was spotted leaving the Riverside Studios in London after filming Celebrity Juice with gal pal Fearne Cotton on Wednesday - and let's just say she was glowing.
Playing down her look in red and white plaid shirt, a button-down white tee, black skinny jeans and suede buckle strap boots, Holly proved that casual-cool dressing is an easy win when you're sporting a growing baby bump.
The tan cross-body bag is a sure sign that she's done with the oversized designer totes and opting for bare essentials - iPhone, lipstick and compact.
Naturally, Holly is embracing the bump and wearing comfy garb that suits AND she's still accentuating that signature smile with a rouge lipstick. As for the swept up ponytail (she's doing a Kate Middleton Royal Tour 'do)? Spot on.
This will be Holly's third child with Dan Baldwin adding to their beautiful brood - they already have Harry, four, and Belle, two.
Fearne wore a floral print minidress (bare legs, don't care kind of thing), a cropped leather jacket and a daisy print trainers. The candyfloss pink arm candy? Now that's the kind of carry-everywhere bag that every girl needs in their life.
The emerald green nail polish, near-perfect cateye makeup and the blonde down-do completed Fearne's ever-cool ensemble.
HOLLY WILLOUGHBY STYLE FILE: Take a spin through this gallery to more looks from the blonde beauty, seriously she's never not smiling...