'Humin' App Could Revolutionise The iPhone

Humin is a new app -- launching today on the US App Store -- which wants to revolutionise the iPhone.

And it might just do it.

The aim of the app is to bring context to your social interactions. Instead of a dumb contacts book it instead provides detailed names and context in any situation, based on where you are and who is around you.

Humin can cross reference data from other apps on your phone, including Facebook and LinkedIn, and then allows you to search based on the time or place you may have met someone, instead of who they actually are.

The result is a completely new way to organise the people in your life - and the death of the traditional phone app.

Check out how it works in the video below.