Wearing all-white is definitely a big deal this summer but it's also the perfect time of year to experiment with colour.
Choosing a bright shade is an obvious choice when the sun comes out - particularly when you've got a seriously good tan to show off - but if you're fed up with fuchsia or totally over neon, red is brilliant option for making a statement in.
Need proof? Both Jessica Alba and Victoria Beckham were seen wearing tomato red dresses in New York this week.
Alba looked so good on her way to the Hope Gala for Children, we wonder why we've never considered pairing silver sandals with the scarlet shade before.
Colour aside though, the main thing to notice here is the length. These just-below-the-knee styles transformed the potentially quite garish designs into effortlessly glamorous evening dresses.
Accessories and makeup are key with this shade too but there's one simple rule - only match one item.
While Alba did this with lipstick, Mrs Beckham paired her outfit, from her Autumn/Winter 2014 collection, with suede Manolo Blahnik heels in the same colour.
It looks like Victoria got to put her brand new shoes to good use after all!
LOVE VB'S DRESS? See highlights from her previous fashion collections below:
MORE!