Mum-to-be Kim Kardashian is rumoured to be applying to the US Patent and Trademark office to TRADEMARK her unborn baby's name.
An entertainment website reports that Kim and partner Kanye West are keen to cash-in on their celebrity parent status by launching a clothing label named after their child.
Sources close to the couple say that Kim will copy friends Beyoncé and Jay-Z in trademarking her baby's name in order to protect their privacy as well as for their own enterprises.
"Kim and Kanye are extremely business-minded but the decision to patent their baby's name also comes from their protectiveness about privacy," the mole said.
"There are always people keen to capitalise on the Kim and Kanye names. This means that they could control anything to do with their daughter in the future."
The things these poor celebs have to do...
So what's your guess for the baby's name, beginning of course with a K?