Reality star-turned-American Vogue cover girl Kim Kardashian is set to make an absolute mint from her new venture in video gaming.
She's already got a reality telly show, a fashion line and her very own fragrance, but that just wasn't enough. Now she's shoved her diamond-adorned finger in yet another pie. A video gaming pie.
That's right, the 33-year-old - who recently tied to knot to her rapping other half Kanye West in a lavish Italian wedding ceremony - will rake in an estimated $200 million (that's about £120 million to you and me) this year thanks to her new video game.
Kim released the video game, aptly titled Kim Kardashian: Hollywood, on 25 June and since then its found itself a comfortable home in the third most popular app ranking on iTunes. According to Bloomberg the venture could be Kimmy's most lucrative yet.
"This project has been an amazing experience. I'm so excited that people are enjoying the game!" Kim told E! News in an article on Monday.
"I partnered last year with a fantastic company called Glu Mobile to create what is now the No. 3 Free and No. 5 Grossing game on the Apple App Store. We collaborated on every aspect of the game's design details and continue to do so with the updates we are bringing out," she added.
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So what exactly is the object of the game? To "create your own aspiring celebrity and rise to fame and fortune" of course!
Kim's self-titled app will allow players to select clothes, hit the clubs, and "fall in love" because apparently that's all that really matters in life.
The reality star will serve as a guide for the player, advising them on photo shoots, shopping trips and reassuring them they look totally great in their new virtual outfits.
They include the insightful, "I love your style," the genius, "I love that on you," and that old chestnut, "I'm so excited."
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