Myleene Klass has definitely read the How To Promote Your Business Empire book, if Wednesday night's appearance is anything to go by.
The 35-year-old left her designer gear at home for the evening and modelled a creation from her super successful fashion line at Littlewoods to attend a Save The Children charity gala in the Big Smoke.
Myleene chose a lace panel maxi dress from the collection, complete with thigh-high split, to mingle with fellow guests including Sam Cam and Susan Boyle at the fancy soiree at London's Guildhall. She accessorised with a quilted black clutch and matching black heels paired with bouncy corkscrew curls to finish the look.
At £110, we're thinking this is the perfect dress for all those Christmas soirees that are just around the corner.
Love the dress? Pick it up at Littlewoods.com.
See more of Myleene's fashion highs in our gallery.