Poppy Delevingne has banned the use of social media at her upcoming wedding to fiancé James Cook. This news might come as a shock to Delevingne's 468,735 Instagram followers.
After all, this is the girl who shares pictures of everything from pints of Guinness and bouquets of flowers to dreamy scenes from Coachella, the Met Gala and her hen dos (she's had two - each had its own hashtag.)
However, when I first read about the ban, I was pleasantly surprised. Good for her, I thought. Why should such a private and special moment be splashed across Twitter and Facebook by her guests?
However, it turns out Poppy's social media rule has been put in place not for privacy but for a far more business-related reason. TheTelegraph alleges the model signed to give to her wedding photos to Porter magazine, "which is reportedly not paying for the picture rights but supplying freebies instead."
Freebies from the publication run by Net-a-Porter? No wonder she chose it over Hello!
Still, magazine deals aside, Poppy's still got a point - and she isn't the only bride to ask guests to stay away from social media on her big day.
A wedding invite with a polite note to stay offline is not unusual and although I'm not a bride-to-be, I can understand why many couples are choosing to make this request.
I don't like the idea of imposing rules on friends and family but respecting a couple's privacy is a reasonable ask, whether you're famous or not. It's one thing for guests to post pictures of themselves having a blast with their super cute plus ones, but if the bride and groom want control over what does and doesn't go up on social media, let them have it.
I'd like to think my own personal pictures would be the first port of call for an instant reminder of moments from my wedding day, rather than the various wedding albums posted on Facebook for all to see.
Plus, it would be refreshing to think your guests could enjoy the day without the constant urge to take snaps, post them online and then check how many likes their pictures have received.
Social media can easily turn into a distraction and call me old fashioned, but I prefer the idea of wedding day which isn't caught up in hash-tagging and tweeting. The people you want to share the occasion with are likely to be there to celebrate with you. And those on Twitter? Well, they can wait.
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