Vanity Fair thought Prince William was just a little too bald to appear on its latest cover, so designers photoshopped him some hair.
While it's probably a sore subject, it's certainly no secret that Prince William is *whispers* losing his hair.
But American magazine Vanity Fair knew just how to fix his problem. The slimmer downer of thighs, the lightener of complexions, the giver of hair follicles - photoshop!
William and his wife Kate Middleton and baby son George starred on the cover of the mag's August issue, in a photograph taken during their three-week Royal Tour of New Zealand and Australia.
And while the cover shows Wills with a somewhat full head of hair, when compared to the original image there's no denying someone's been at the clone tool in Photoshop.
This isn't the first time a mag has photoshopped a royal. Us Weekly magazine was slammed earlier this year for apparently photoshopping pictures of nine-month-old Prince George for its cover.
The alleged "doctored" photo showed the young royal with rosier cheeks and greener eyes while pictured during the Royal Tour with his parents the Duke and Duchess of Cambridge.
Royal fans were quick to announce their utter disbelief that anyone would think to airbrush a baby.
"Utterly weirded out by @usweekly's Photoshopping of Baby George," tweeted one. "Why would they do this? Baffled."
Another said: "You know magazine airbrushing has gone too far when they airbrush a baby."
Click here to check out the pics for yourself.
Whatever the weather we're not sure this latest photo fiddling will be met with the same outcry.