Celeb mum and daughter duo Sharon and Kelly Osbourne have teamed up as poster girls for the 2013 Fashion Targets Breast Cancer campaign.
The pair look amazing in the shoot, particularly as it comes just one year after Sharon underwent a preventative double mastectomy after discovering she carried the BRCA gene which increases the risk of developing breast cancer by up to 85 donation going to the Breakthrough Breast Cancer charity.
Sharon urged the public to get behind the campaign and help to make further research into cancer possible.
"I hope that everyone in the UK really embraces the campaign this year," she said. "I know only too well the importance of the research this campaign funds – it's vital that their scientists can keep making breakthroughs to improve the lives of women affected by the disease. So everyone please join in and wear your support."
Her daughter Kelly added: "Fashion Targets Breast Cancer is all about British retailers uniting to raise vital money for a cause that affects almost 50,000 UK women a year. I'm so happy to be in the campaign with the most important woman in my life – my mum. I'm urging everyone to Wear Your Support."
The 'Wear Your Support' posters also feature fashionista mum and daughter Pearl and Daisy Lowe.