Arsenal's new Puma kit is so popular with the club's female following the club shop ran out of ladies' shirts at the weekend.
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Staff were apologetic when female supporters arrived on the opening day of the season only to be told the official shop was sold out of women's.
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Arsenal began their partnership with Puma this summer after 20 years with Nike
Season ticket holder Eva Grzybek said: "I wanted to buy the new ladies' shirt, but was told that they had all sold out.
"The employee I spoke to told me that the shop ordered more ladies' kits than before, but the demand was huge and they ran out of the shirts.
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"They do not expect to have them back in stock until September or October."