Apple Sold 4 Million iPhones In 24 Hours (Plus Area Comparison)

The iPhone 6 is clearly going to be awesome once it's out.

Apple has announced a record 4 million pre-orders for the new device were taken in just 24 hours after it made the device available to early adopters on Friday.

If we take it as read that roughly half the orders were for the iPhone 6 Plus, and half for the iPhone, that's a total length stretched end-to-end of 592 km.

That's equivalent to:

  • 52,886 new Routemaster London buses
  • 77,000 killer whales
  • 5641 football pitches

Or in area, it's about 43,000 square meters. Here it is imposed on the O2 for scale:

More pertinently, it's twice the number of iPhone 5 pre-orders in the same time frame.

“iPhone 6 and iPhone 6 Plus are better in every way, and we are thrilled customers love them as much as we do,” said Tim Cook, Apple’s CEO. “Pre-orders for iPhone 6 and iPhone 6 Plus set a new record for Apple, and we can’t wait to get our best iPhones yet into the hands of customers starting this Friday.”

The phone doesn't go on sale until Friday 19 September but several stores are already sold out.

Unfortunately others are out of luck. Phones 4U, which collapsed into administration on Sunday, has confirmed that all pre-orders taken on its site will not be fulfilled and customers will be refunded.