When you've queued all night for an iPhone 6 -- or maybe for several days -- you're understandably going to be excited when you walk through those doors and emerge with the smartphone of your dreams.
But in that moment of exultation, when all seems right with the world, don't drop it.
That's what just happened to the first purchaser of the iPhone 6 in Perth, Australia - before he even managed to touch it. The moment is sort of glorious, but the tragedy will live forever.
Fortunately... the phone survived!