First IPhone 6 Customers In London Experience True Spiritual Joy

Here they are: Sam Sheikh, left, and Jameel Ahmed, right, are the first people in London with an iPhone 6.

The pair were photographed at the Covent Garden store in the capital shortly after handing over a wad of cash for their new phone.

Of course equivalent customers were doing the same thing on Regent Street, at Westfield and every other Apple Store around the world, making the whole thing slightly pointless.

At least they didn't drop their phones.

Meanwhile across the world, iPhone 6 customers poured their hearts and souls into making the experience of buying their phone something other than a straightforward commercial transaction.