Andy Murray felt the wrath of the Twitteratti on Thursday and now it's Newcastle United's turn, thanks to Puma.
A club who seem to thrive off the motto "there's no such thing as bad publicity", the Magpies launched their anaemic third kit on Friday morning six days after their 4-0 walloping at Southampton.
They've not won a game all season and Alan Pardew's still not been sacked. So the fans' mood wasn't lifted by the club's latest masterstroke...
— Gordon Liddle (@SUTONGIROTCIP) September 19, 2014
@NUFC @PUMA aw just get to fuck
— Ayoze (@DanielMurray_18) September 19, 2014@NUFC @PUMA We look like that flavour of Drumstick lolly that you're always disappointed to get.
— Joe Boak (@Joe_Boak) September 19, 2014@NUFC @PUMA I'm surprised it doesn't have a yellow belly after last Saturdays performance.
— ricky stephens (@ricky__stephens) September 19, 2014@NUFC look like a fucking mint humbug
— joseph (@sidemenswag) September 19, 2014@NUFC @PUMA fuck me it's hideous
— Connor (@ConnorNUFCrues) September 19, 2014@__RG27 @NUFC @PUMA The new club motto "Look like Shit play like shit, but it's cheap"!!
— GPM (@Geoff_NUFC) September 19, 2014Good god our kits this season are absolutely vile. @NUFC @PUMA
— Karl (@KMdhc) September 19, 2014@Geoff_NUFC @NUFC @PUMA Suppose if we play dreadfully we might as well look the part
— . (@__RG27) September 19, 2014"@NUFC: We're proud to unveil #nufc's new @PUMA third kit which goes on sale at 9am on Saturday. pic.twitter.com/wk9WhzFCuD" fuck sake it's vile
— jake (@jakesaft) September 19, 2014