Following news that women are outdoing men by a mile in the housework stakes, we're devoting this helpful how-to video to our male counterparts.
And if you're about to object then listen up. Did you know that ladies devote well over the equivalent of a working day each week to household chores, which is double the amount undertaken by men?
Ironing needn't be a time consuming chore, though. Nor should creased clothing be the bane of your life.
Cue Jim Moore from GQ showing us how to iron a dress shirt in 90 seconds.
It's like The Fast And The Furious but without the cars, glamour and Vin Diesel.
Introducing: Gone In 90 Seconds.
Jim's nuggets of wisdom for battling shirt creases in less than two minutes?
1) Use a hot iron (without water in it) and a spray water bottle.
2) Spray your shirt with water - making sure it's suitably soaked - and then "go at it" with the iron.
3) It's all about getting the right angle on the ironing board. Jim will show you how.
And if you're feeling like you want to take your new found ironing passion to the next level then there's always extreme ironing...
Now you're an ironing aficionado, give it a try and let us know how you get on. Can you iron your shirt in 90 seconds? Tweet us @HuffPoLifestyle