Many of us are dream of sun, sea and sand when it comes to booking a holiday - but next year's holiday trends prove this isn't always the case.
Secret Escapes has collected data from its database of over 6 million subscribers to reveal a list of the 10 most popular destinations for holidays in 2015.
Iceland has been named the number one spot, with four times the number of bookings as Spain, ranked second, and Italy, in third place.
Even more surprising is the trend for visiting destinations closer to home.
England has been ranked fourth most popular, Scotland seventh and Wales isn't too far behind in tenth place. Who said staycations were over?
So, what is it about these countries that has put them in the must-see list? Rob Day, editor at Secret Escapes, explains.
"Be it the chance to see the Northern Lights, the numerous landscapes captured by the Game of Thrones series, go lava trekking or relaxing in a Reykjavik spa, there's something for everyone," he says about Iceland.
"Iceland's become more and more accessible and affordable through hotel deals and curated packages," Day adds.
"It's equally great to see that Brits are keen to explore the best of British, with affordable five-star breaks becoming the perfect solution for short trips throughout the year, whether that's a spa retreat, a city break or country house stay."
Thinking of booking a trip to Iceland? Find out more about what to see and do in our guide.