The bee pollen trend has been buzzing around the health and beauty circuit for some time now, and it it's not going to leave us any time soon.
So, with celebrities like Victoria Beckham buying into the bee thing, is it time we jumped on board too?
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Bee pollen is a natural antioxidant and is celebrated for its healing powers as well as its antiseptic and anti-inflammatory properties.
While some prefer to sprinkle it on their salads, British brand Boca is behind a toothpaste made with Propolis - a bee pollen from trees.Yep, now you can brush your teeth with the stuff.
Boca's laboratory garden is home to 300,000 bees who's bee pollen is harvested exclusively for their products. It's USP? Propolis is a 100Slideshow-225452%