23/01/2015 09:59 GMT | Updated 20/05/2015 06:12 BST

Emma Watson Takes Her Gender Equality Campaign To Davos

Four months after she delivered her HeForShe speech at the U.N. headquarters in New York, Emma Watson has launched a new gender equality campaign.


The U.N. Women Goodwill Ambassador asked politicians and business leaders to embrace her new initiative at the World Economic Forum in Davos, Switzerland on Friday.

The 24-year-old Harry Potter star joined a panel including U.N. secretary general Ban Ki-moon and Swedish Prime Minister Stefan Löfvén as she unveiled a year-long "IMPACT 10X10X10" plan to address women's empowerment. She asked governments and universities to support the new campaign going forward.


"We need all-country leadership, as well as that of hundreds of universities and corporations, to follow HeForShe's IMPACT 10X10X10 so as to bring an end to the persisting inequalities faced by women and girls globally," Watson told the audience. "It is my belief that there is a greater understanding than ever that women need to be equal participants in our homes, in our societies, in our governments, and in our work places."

Watson also revealed she has been overwhelmed with the response she received since the launch of HeForShe.

MORE: What Davos is like for a female CEO

"I've been stunned by the amount of men in my life that have contacted me since my speech to tell me to keep going, and that they want to make sure that their daughters will still be alive to see a world where women have power and equality, economically and politically," she said.

"I've had my breath taken away when a fan told me since watching my speech she has stopped herself being beaten up by her father. We are tapping into what the world wants: to be a part of change. Now we have to channel that energy into purposeful action."

Here's a reminder of Emma's powerful speech from September...