Ladies and gentlemen, Cindy Crawford...
Forty-eight years old, completely un-retouched and looking absolutely bloody fantastic.
The supermodel is winning plaudits from all quarters for the daring shot which is a million miles away from the usual photoshopped-beyond-recognition images which normally grace popular culture.
Crawford revealed the inspiration behind the image was actually her daughter.
She said: "I try to be a good role model for my daughter in terms of just accepting myself, not saying 'Does this make me look fat?' or 'I can't eat that' or 'I'm on a diet.' I just try to lead by example.
"If we go out for ice cream I'm not going to not have any, I'm just going to have the baby-size cone. I don't want her to think that taking care of yourself means depriving yourself and not having fun."
The reaction to the photo was overwhelmingly positive...
Kudos Cindy, kudos indeed...