Everyone knows that the iPhone changed the world of smartphones in 2007.
But what isn't always obvious is how much the years between 2010 and 2015 have seen even more change in the actual market for smartphones - and who's buying them.
And the point? Nothing makes any sense.
In terms of sales, it's effectively a two-horse race -- at best.
But only one company is actually making any profit:
Above: this infographic was provided by Statista based on IDC data