Elon Musk likes James Bond, so much so that he spent $1m on the famous Lotus Esprit that converts into a submarine.
Well to pay true homage to his favourite car the billionaire entrepreneur hid a rather special easter egg within the software for the Tesla Model S.
First buy a £49,900 Tesla Model S. Then press and hold the 'Tesla' button at the top of the giant display panel and you'll be asked to enter an access code. Simply enter '007' and then go to the Suspension settings page. What was at one point a picture of your Model S is now a side view of the iconic Lotus. Oh and the ride height switch? That's been changed to Depth (Leagues) of which there are two options for 10,000 or 20,000.
It goes without saying that this is all kinds of excellent. Tesla didn't have to include the easter egg, in much the same way that the Model S sound system doesn't have to go all the way up to '11' but it does, and that's what matters.
Tesla aren't the only company to include neat easter eggs in their products. Google's Chromebook Pixel will delight you with a light show if you input the 'Konami Code' into the keyboard while Apple Maps in London now features a Big Ben that shows the real time and a London Eye that actually spins.