Jesse Nagy is currently the internet's favourite uncle, after donning a princess outfit to accompany his niece to the cinema.
Little Izzy wanted to see the new 'Cinderella' reboot at the local picturehouse, but she was embarrassed to wear her favourite costume in public.
So, like any uncle would, macho man Jesse threw on a friend's prom dress and walked hand-in-hand with his niece so she wouldn't feel awkward.
Complete with tiara, sparkly handbag and chest hair.
The pair went to Carmike Cinemas in Florence, Alabama, and uploaded pictures to Facebook. Before long a friend had shared the photos on Reddit and Jesse's heartwarming act went viral.
"I'm not even subscribed to these sites so I said 'what the heck is going on?'"
But Uncle Jesse said even with millions of people seeing him in a sparkly gown, he'd do it all again for his niece.
"If it’s going to make her happy, I'll do it, I don’t care," he said.
